"To Eliminate Smoking Habits among Malaysians through Advocacy, Research and Promotional Strategies"

GOALS:

(1) To play an advocacy role for the formulation of appropriate policies for tobacco control;

(2) To promote and participate in research on all aspects of tobacco control;

(3) To facilitate and disseminate information to the public through conferences, seminars, workshops and school-based projects as well as other related methods, on the dangers of smoking;

(4) To promote and facilitate partnership and networking among individuals as well as national, regional and international organizations for the accomplishment of its mission;

(5) To facilitate and participate in fundraising activities for tobacco control

PRINCIPLES:

(1) We value the contribution of people from various backgrounds, from all parts of the country and from various professions, as we are all united in our efforts to curb smoking;

(2) We value flexibility in MCTC and avoid complex bureaucracies that might create barriers to accomplish our purposes;

(3) We value cooperation and seek consensus, where possible, to resolve issues;

(4) We value and encourage opinions from all constituencies since diversity of opinion can foster more creative and effective solution;

(5) We value collaborative efforts and actions toward the accomplishment of our mission.